Analysis of the diaper market

Analysis of the diaper market Baby diaper market has been growing at a nominal rate for some time now. Declining birth rates in the developed world has adversely affected the diaper manufacturers’ ability to expand their businesses. As per data provided by Euromonitor International, birth rates among the developed nations have declined by almost 20% during the last 30 years and are now only half the global average. The global market for diapers was worth $22.2 billion, a 2.9% increase YOY. However, the major markets of Western Europe, the U.S. and Japan posted nominal decline. As a result, companies like Procter & Gamble and Kimberly Clark are relying more on innovation to their rescue. This has also been a major contributor of success for P&G in the past few years. The new found focus is the developing country markets, from which 40% of global diaper revenue is derived. Markets such as China and Russia are providing brands with excellent opportunities for longer term growth. It is also worthwhile to noti ce the trend in the developed markets towards greener products as shown in the chart below Diaper Market in Developing Country There is huge growth potential for these products in emerging markets such as China, Brazil and India, as these markets are still quite underdeveloped and new. For example, China is world’s most rapidly developing nation. While it has taken developed Western economies some time to realise the environmental price of their development this is not the case for today’s emerging nations. In this case even the global recession will enable China to have more time to better make arrangements for considering more sustainable and greener options for its growth. Middle-class consumers are at the forefront of environmental awareness as the environmental consequences of rapid industrialisation and urbanisation in countries such as China and India are becoming increasingly apparent Also in countries such as India, the Philippines and Malaysia, levels of cons umer awareness regarding hygiene products are very still very low. Indian Diaper Market In 2009, manufacturers have been now more focused on more categories such as disposable nappies/diapers. With the increasing buying power of Indian consumers, companies are looking for options which are more convenient and safe to use for the children. Increase in awareness about hygiene is a big factor for thus development. Some of the major development last year is as follows: Procter & Gamble Hygiene & Health Care Ltd introduced Pampers Magic Nickers Kimberly-Clark Lever Ltd introduced Huggies New Born, a product specifically targeting the mothers of new born babies. With increasing awareness regarding the advantages of using the use of disposable nappies/diapers over cloth substitutes, Indian parents are now spending more on purchasing such products which in turn led to an increase in sales value for the manufacturers. Convenience has been one of the driving factors in this change. Even in ti er 2 towns and cities, parents are willing to spend money on disposable nappies/diapers to use when the baby is taken out of the home, for added convenience. Also as babies get older, some young mothers look to go back to work. This encouraged the use of nappies/diapers, as they are more convenient, and they do not need to spend time washing cloth nappies. Also, as babies become more active, and nappies are a more comfortable and hygienic alternative to cloth nappies. However currently the majority of the sales is restricted to customers in urban India. So the penetration rate of disposable nappies/diapers has been increasing, as more young parents are finding it convenient to switch from cloth nappies to disposable nappies.

Finale Paper Rough Draft Assignment Example | Topics and Well Written Essays - 750 words

Finale Paper Rough Draft - Assignment Example . and I will obey every law or submit to the penalty† (Chief Joseph, 1879). In search of new lands and natural resources, such as gold, â€Å"new† Americans invaded the territories settled by Indians which caused endless wars and isolation of the latter. Nevertheless, if in 19th century the Indian-American interaction was largely armed and conflict in nature, 20th century has brought new perspectives and possibilities to make it smoother and more legal, moving from the battles on the fields to activities in the official organizations. In this paper we aim to discuss six main events in the history of Native Americans, how they evolved since 1867 till now, and their role and impact in the US society in general. We believe that the most significant events were the Great Sioux War (1876 – 1877) as it marked the end of long-lasting military struggle between Indians and â€Å"white† Americans; 2) Dawes Severalty Act (1887) according to which it was planned to destroy the tribal system of Native Americans with its community ownership by giving every Indian a piece of private land (160 acres) and â€Å"further encourage Indians to dissociate themselves from the reservation system and to assimilate into white society (Fritz, 2005); 3) â€Å"Ghost Dance† of Wowoka (1890) who called Indian people for return to their native culture and way of life; 4) Indian Reorganization Act (1934) as it reversed Dawes Act and returned self-administration on the tribal basis to the Native Americans; 5) foundation of N ational Congress of American Indians (1944) that stood against the termination and assimilation policies pursued by the US government in reference to Indian authorities disregarding their treaty rights and sovereign status; 6) American Indian Movement (1968) which emerged to protect Native Americans indigenous rights and interests and â€Å"to free Indian people throughout the Americas from white man’s oppression and

Mistakes in Business Start-Up Research Proposal

Mistakes in Business Start-Up - Research Proposal Example   In my case, I shunned the idea of daily record keeping, and at times I found myself having put no record of a day’s job. According to Pinson & Jinnet (2006), record keeping can be described as the backbone of the operation of any kind of business, no matter how minute the profits may seem. At one moment in my business, I found myself keeping substandard records that at times were recorded at the back of several exercise books in my office. In the long run, I could barely make out what records were of what date and which attendant did what. During the Christmas season when the sales were too high, it became exceedingly overwhelming for me to deal with the numerous clients getting into the store for new bicycles or even spare parts. It is almost obvious to indicate that my store incurred huge losses which took place as a result of double sales, and improper calculations whilst making sales. Pinson & Jinnet (2006) indicate that with proper record keeping, the entrepreneurs are able to develop a sense of accomplishment in their work, unlike entrepreneurs who do not keep records. With the feeling of having let things run on their own, has been recorded to be suicidal for businesses. In the case of businesses selling products of high demand like in the case of my business during the Christmas period, with many caregivers in need of presents for the festivity, I held the opinion that I did not manage the business right from the onset.