Communism: America Denies Freedoms to its Citizens :: American America History

Communism: America Denies Freedoms to its Citizens We fight for freedom abroad, but deny it to those at home.   The 1920s presents a perfect example -- the U.S. was just finishing WWI in which they fought for freedom in a foreign country, but right after the war they denied freedom to those on their home front.   Our Constitution should protect its citizen’s rights and freedoms, and then it can stop when we all realize that the Constitution is just a piece of paper.   It has no bearing unless it is written upon the hearts of government officials and they choose to follow these laws.   And from the past one should realize that this is not always possible.   As for the 1920s, the U.S. government became tyrannical over its people denying them such freedoms as speech and the right to a lawyer.   This leads to the question â€Å"Was the U.S. justified to infringe on the freedoms of others?† The Palmer Raids happened in direct correlation to events that occurred on the first of May 1919.   On May 1, several packages were delivered by the United States Postal Service to several prominent figures including judges, senators and businessmen.   One such package was delivered to Senator Thomas Hardwick of Georgia.   Ethel Williams his personal secretary went outside and received the package.   As she proceeded to open the packages, the package exploded, blowing off her two arms and nearly killing her (Hoyt 4). While this bomb did incite some government officials to fear Communists, the bombing that put them over the top happened to Attorney General A. Mitchell Palmer.   Palmer and other politicians were sitting in the library of Palmer’s house when they heard an explosion.   All the members of this gathering exited outside and discovered it had been a bomb; only this time the person did not set the fuse correctly and died when the bomb went off.   They found the victim’s body with literature that read, â€Å"There will be bloodshed; we will not dodge; there will have to be murder; we will kill, because it is necessary; we will destroy to rid the world of your tyrannical institutions†Ã‚   (Hoyt 31). Instead of Palmer going after the person or persons whom directly planned the bombing, he went after everyone who had any association with the organizations the person or persons were part of.   He blamed a whole group for the action of one.

VIP remains a leader ‘Kal Bhi, Aaj Bhi, Kal Bhi’ with Strategic Changes

Established in 1971, VIP Industries Limited is the flagship company of the 200 million dollar DG Piramal Group. Its longstanding familiar Indian brand VIP is the largest luggage brand in Asia and the second largest producer of moulded luggage in the world after Samsonite. The first VIP suitcase was rolled out in 1971, and since then over 60 million pieces of VIP luggage have been sold around the world. In the organized Indian luggage market, VIP leads with a 60% market share, followed by Samsonite at 40%. In the international market Samsonite leads with 20% market share where as VIP follows at 6% with operations spread across 5 continents and in 27 countries. VIP’s product range includes a variety of hard and soft luggage – strolleys, suitcases, duffle bags, overnight travel solutions, executive cases, backpacks, and even school bags. Apart from the mother VIP brand, the company also owns other reputed brands such as Alfa, Footloose, Elanza, Buddy, etc. It also markets under license Delsey products in India. Moreover, it has acquitted the UK-based Carlton brand in a bid to penetrate the European market. VIP’s products reach over 8000 retail outlets across the country and over 1300 outlets across 27 countries globally. Ever since its launch, VIP has been an epic brand synonymous with luggage in India. Its products priced for masses, enjoyed a near monopoly till the mid’90s, and its sentimental, powerful, and long-playing advertising campaign ‘Kal bhi, aaj bhi, kal bhi†¦. ’ remained etched in public memory for years to come. However, the scenario started changing with the international leader Samsonite’s entry into the India market in 1997. After a few initial setbacks, Samsonite started cracking the Indian market and posing a challenge for VIP. Along with tha t, a gabble of unorganized players also started confronting VIP at the lower end. This propelled VIP to take stock of the situation and realign its strategies with the changing market situation. VIP discovered that while competition was heating up, the Indian luggage industry had also been growing owing to a number of favorable factors. Most importantly, steady economic growth had ed to an increase in people’s disposable incomes, thereby propelling the travel sector, which in turn had boosted the luggage industry. Frequent travel for business was also on the rise with organizations going global. This was also redefining people’s need for luggage. Convenience and variety in luggage based on specific travel occasions had started assuming prime importance. People no longer looked at suitcases as just a means of safeguarding and securing their belongings , but also cared for aesthetics, which increased the importance of soft luggage. Design, style, and attractive colors also guided people’s purchase decisions. Hence, luggage had transformed from being merely a functional product to a fashion or lifestyle statement. And people were no longer using the same suitcase for all travel requirements, but purchase had become more need-based with consumers buying luggage according to a particular type of holiday, trek excursion or business travel. Further, luggage in the premium segment had been growing the most. In the wake of these changes, the age-old leader in luggage segment, VIP realized that youngsters perceived VIP as a brand belonging to parents’ and grandparents’ era. In order to be in sync with the times, VIP decided to change this perception and reposition itself as a contemporary lifestyle brand, which catered to people who traveled widely and followed a particular lifestyle. On the product front, it rehashed its soft luggage portfolio since that was the category driving sales. Besides it also allowed the company to play around with styles, which were becoming a major criterion in luggage selection. In addition, VIP also started adding more variety, designs and colors to its traditional category of hard luggage. However, it reserved the hard luggage segment primarily for exports since VIP and Samsonite were the only two hard luggage brands in the world. In order to address varied traveler segments, VIP designed products for all travel needs, durations, and prices, be it a long haul journey, short weekend or daily travel, leisurely holiday or business travel. Its mother brand VIP was developed as a slick lifestyle brand that focused on comfort nd convenience for long-duration travels. Alfa provided reliable, good quality luggage for price-conscious consumers who otherwise had to make do with low-quality local luggage. Footloose focused on the daily or longer duration travel needs of the youth, while Buddy was a school bag brand focusing on providing fun, innovative and quality products in a segment that was dominated by cheap, local products. In order to reinstate its lifestyle p roposition, it also launched a collection for women called Aura and a business collection called Matrix in Nov’05. At the premium designer end, it offered ranges like Elanza and also marketed high-priced products costing Rs. 12,000 under its Delsey range. Thus with its extensive product portfolio with over 250 products matching different prices, VIP covered the entire luggage segment and has been constantly innovating keeping in mind travelers’ requirements. Following on VIP’s footsteps, Samsonite, which initially offered only high-end collections, also launched the American Tourister range for the mid-price segment in the range of Rs. 800 – Rs. 2,000 in 2002. VIP also aggressively promoted its prominent ranges to establish its new image. For example, the Alfa campaign conveyed both the importance of a better quality luggage as well as the affordable price points of Alfa. However, maximum promotional attention was showered on to the power brand VIP to position it as an all-encompassing, contemporary lifestyle travel companion. In 2002, its advertising campaign ‘Looking at me? ’ introduced some new lifestyle products as travel companions. The campaign informed consumers of the contemporized brand’s styles and colors, features, prices, VIP lounges where the brand was available etc. Then in 2003, VIP felt it needed to recreate the magic of its yesteryears with a more encompassing campaign that would reposition itself as a fresh, young, smart, and exciting brand. Thus, VIP launched a television ad campaign entitled ‘bye-bye’ emphasizing a major shift in its marketing communication strategy. The campaign, designed by Lowe, began by airing a montage film that showed people bidding bye-bye to their kith and kin at the start of their journeys – an elderly lady waving to a car making its way out of the gate; a doorman at a hotel waving to departing guest; a mother idding goodbye to her children; etc. A peppy ‘bye-bye, goodbye’ track played in the background and the film ended with the tagline, ‘Happy journeys began with VIP. ’ Other ads in the campaign presented more ‘bye-bye’ situations – people bidding bye-bye to Monday mornings, women bidding bye-bye to men and coolies since new VIP bags were light, etc. Given VIP’s heritage and iconic status, the underlying objective of the new campaign was to get VIP to own the travel space, rather than just the luggage space that it occupied earlier. The company hoped that this would increase consumers’ involvement with VIP during their travel planning process, rather than the brand featuring only at the far end of the process. The time of departure was chosen for portrayal in the ads since the agency felt that this was the time that caught a range of emotions – people bidding farewell to their dear ones, looking forward to the journey and to returning home, and being most closely involved with luggage. By depicting the happiness associated with the start of the journey; and through more vibrant, smart and youthful imagery such as a contemporary metro train in place of a workmanlike diesel train used in the ‘Kal bhiE’ campaign, or the bubbly bye-bye tune and situations; VIP tried to make itself relevant to a new generation of consumers, without alienating its traditional base of loyalists. VIP also has plans for a series of communications to the ‘bye-bye’ campaign that will portray its contemporary product range and strengthen its new stance as a travel companion. The ‘bye-bye’ television campaign was supported by an outdoor campaign as well, but the company refrained from any sales promotion activities in order to reinforce the new exclusive positioning. Below-the-line activities were only used to complement above-the-line communication in supporting new launches, addressing niche audiences or audiences difficult to reach by mass media, motivating trade force etc. For example, VIP ran an exclusive ‘Mystery Shopper’ program, which encouraged the shop salesmen to better demonstrate its product features. It also designed interactive games to convey the superior features of its Alfa brand. Media relation activities were also conducted, albeit in a limited manner, to break the news of product launches or new stores. On the other hand, competitor Samsonite’s campaigns are carried out by its global agency and it doesn’t have any India-specific campaigns, since it mostly caters to business travelers whose needs are the same the world over. For instance, in one print ad, Richard Bronson of Virgin Airlines testifies, â€Å"To me, business isn’t about wearing suits or pleasing stockholders. It is about being true to yourself, your idea and focusing on the essentials. Further, in order to retain its premium image, Samsonite too does not indulge in any sales promotion activities. Its distribution strategy is also selective with the company retailing only out of high-profile stores such as Shoppers’ Stop, LifeStyle and Witco. VIP’s distribution strategy also complements with its varied product range and new positioning strategy with the right products available at relevant outlets throughout the country. VIP suitcases are made available at convenient retail locations with a self-select approach and appropriate display showcasing the large range of VIP products in an in-store ambience set to attract. The company also has forayed into retailing by opening exclusive stores that showcase all its product ranges. It has opened stores called ‘VIP Lounges,’ which compete with the franchised ‘Samsonite Travel World. ’ Its ranges with products below Rs. 1,500 are also distributed through hypermarkets and malls. It also has an on-line store although online sales haven’t really picked up in India. Also, VIP’s distribution in the European market is primarily done for its premium Delsey and Carlton brands. The brand’s repositioning efforts have paid off by helping it retain its leadership position. Even today, the VIP brand enjoys 97% unaided brand awareness, one of the highest in the world and has over 65 million customers. Questions: 1. Can you identify VIP’s prime source of competitive advantage from this case? If yes, what do you think it is? 2. What strategy of segmenting and targeting the market has VIP followed? What segment(s) is the mother brand targeting? In what alternative ways can luggage market be segmented? 3. Identify the points of differentiation of the VIP brand from its prime competitor Samsonite. How sustainable do you think the differentiation is? . How was VIP positioned earlier in the minds of consumers? Why did it decide to reposition its image? Briefly state what steps it took to reposition itself and whether the attempt was successful. 5. What was the objective of VIP’s new communication strategy? Did the product, price and distribution changes complement this strategy? How cohesive do you think VIP’s new marketing mix is? 6. What was the difference between the ‘looking at me? ’ and ‘bye-bye’ campaigns? What objectives did they both serve? How did they complement VIP’s product-related decisions? . Comment on VIP’s distribution strategy. What message does it convey? Visit two-three outlets or exclusive stores selling VIP brands. Do you think they convey a message similar to the communication message delivered by the brand? Preethi Meets Venkat Through Shaadi. Com â€Å"I didn’t want to fall into the traps of a typical Indian arranged marriage; I believe it doesn’t give you the required time and opportunity to know and understand your would-be partner, especially with families breathing down your necks while calling for a decision,† said Preethi. And I always wanted to choose my partner myself,† concurred Venkat, adding, â€Å"That’s why Shaadi. Com worked for both of us. † Preethi and Venkat are among the 48% of Internet users who surf matrimonial sites for alliances. While traditionally the activity of matchmaking was left to the elderly aunts of the family, marriage bureaus, and newspaper matrimonials, with the advent of Internet and a change in youngsters’ preference s, online alliance search has taken off with a frenzy, especially with 60% of the online population in India being below the age of 25. With 12 million urban Indians undertaking online matchmaking, it is the 13th most popular online activity among Indian surfers. Although online dating is ahead of matrimonial searches as the 10th most popular online activity, it does not enjoy the high user loyalty and brand premium of matrimonial websites. This is because Indian culture has yet not fully accepted the concept of dating before marriage and people do not register on a dating site for finding a life partner. There is also a huge overlap between the two activities suggesting that people who date are also looking for a mate. Owing to a close-knit social structure of India, families and friends still have an important role to play in online matchmaking. Often parents are seen posting their children’s profiles, and while the final choice may be the children’s, parents extensively carry out activities like gathering information, filtering profiles, matching horoscopes, etc. Experiences of friends also guide in the decision-making. Online advertising as well as conventional television and print advertising are popular media choices for most portals. Advertising seems to be harping on factors like wide profile choices, relevant matches, and a joint selection process that satisfies the entire family (Figures 3. 23a-d). Smaller portals such as Simplymarry. com have also adopted viral tactics such as creating a website, rather a catchy microsite, for Mom-in-Law Day (Figure 3. 23e) on October 28 to promote its portal. The site has a collection of videos of interviews of people expressing their feelings and opinions about their mothers-in-law, text messages, tips, and a link to Simplymarry. com. One such communication triggered the dormant desire of finding a life partner for Venkat. While watching the film Metro, Venkat was exposed to Shaadi. com. The movie depicted Konkana Sen Sharma and Irrfan Khan getting older and feeling the need to find a life partner, and then turning to Shaadi. com for help. Sen Sharma was shown logging on to the website, and there were mentions of Shaadi. com in her conversations with Khan and even comical scenes in which the protagonists viewed some funny profiles on the site and enjoyed a good laugh. The movie propelled Venkat into online matchmaking. He believed that the biggest advantage of online matrimonial sites was their massive database, which offered people a wide choice of matches across both objective and subjective evaluation criteria such as education and career, religion, family background, location, personal preferences, personality, etc. He zeroed in on Shaadi. com after a little search, most importantly because the name had created a distinct impression in his mind through the movie. One of prospects he mailed was Preethi; the two of them hit it off and decided to marry. Preethi had chosen Shaadi. com as she was particularly impressed with its strict profile screening system, and the simplified search technology that increased the relevance of the matches. She also appreciated the portal’s attention to details through features like password-protected photographs that allowed members to maintain secrecy. Their choice was much like the rest of the consumers’; Shaadi. com and Bharatmatrimony. com were the two biggest websites in the online matrimonial space, each with 33% user preference. Another study by JuxtConsult pegged the websites’ shares at 28% and 29% respectively as on April 2007. A study by AdMomentux measuring ‘audience mindshare’ for television commercials, based on parameters like top-of-the-mind recall; appeal, likeability, relevance and comprehensibility of the ad; brand differentiation and preference created by the ad; etc. also showed similar results. Bharatmatrimony. com’s television commercial depicting how a modern boy and girl followed traditional rituals when it came to marriage, was the most effective, with 43. 8% mindshare. The television commercial of Shaadi. com showing the photographs of its various members received 36. 1% audience mindshare. Jeevansathi’s commercial came in third with 18. 4% audience mindshare. Yet another study marked Shaadi. com as the leader with 987,000 unique visitors in July’07. Convinced of Shaadi. com’s effectiveness after a month-long free registration, Preethi and Venkat had signed up a 6-month premium membership. When they found each other and finally decided to marry in a year, they posted their success story like many others (Figure 3. 4) who had also found the right partners through Shaadi. com. Questions: 1. Based on the case, identify the various cultural and social factors that influence the decision of match-making through online matrimonial portals. 2. What motivated Venkat to go for online matchmaking? Identify the cues that triggered him into action. Could there be any deep-rooted motives behind the apparent one? 3. What beliefs did Venkat a nd Preethi hold regarding online matrimonial portals? What was their attitude towards Shaadi. com? Why? 4. What communication factors seem to be reinforcing purchase decision? Do you think consumers should experience cognitive dissonance after subscribing to Shaadi. com? Visit Shaadi. com’s website and identify ways in which it may trying to alleviate any possibility of cognitive dissonance. 5. Why does most communication for online matrimonial portals harp on joint family decision-making? Do you see any attitude change strategies adopted by any of the websites in their communication? Explain. 6. Map the five-stage buying decision process for Preethi and Venkat identifying the internal and external influences that could have shaped their decision on choosing Shaadi. com.

What Are Some Examples of Polymers

A polymer is a large molecule that is made up of repeating subunits connected to each other by chemical bonds. Do you need some examples of polymers? Here is a list of materials that are natural and synthetic polymers, plus some examples of materials that are not polymers at all. Natural Polymers Polymers are both found in nature and manufactured in laboratories. Natural polymers were used for their chemical properties long before they were understood in the chemistry laboratory: Wool, leather, and flax were processed into fibers to make clothing; animal bone was boiled down to make glues. Natural polymers include: Proteins, such as hair, nails, tortoiseshellCellulose in paper and treesStarches in plants such as potatoes and maizeDNAPitch (also known as bitumen or tar)Wool (a protein made by animals)Silk (a protein made by insects)Natural rubber and lacquer (proteins from trees) Synthetic Polymers Polymers were first manufactured by people seeking substitutes for natural ones, in particular, rubber and silk. Among the earliest were semi-synthetic polymers, which are natural polymers modified in some way. By 1820, natural rubber was modified by making it more fluid; and cellulose nitrate prepared in 1846 was used first as an explosive and then as a hard moldable material used in collars, Thomas Edisons film for movies and Hilaire de Chardonnets artificial silk (called nitrocellulose). Fully synthetic polymers include: Bakelite, the first synthetic plasticNeoprene (a manufactured form of rubber)Nylon, polyester, rayon (manufactured forms of silk)Polyethylene (plastic bags and storage containers)Polystyrene (packing peanuts and Styrofoam cups)TeflonEpoxy resinsSiliconeSilly puttySlime Non-Polymers So while paper plates, styrofoam cups, plastic bottles, and a block of wood are all examples of polymers, there are some materials which are not polymers. Examples of materials which are not polymers include: ElementsMetalsIonic compounds, such as salt Usually, these materials form chemical bonds, but not the long chains that characterize polymers. There are exceptions. For example, graphene is a polymer made up of long carbon chains. Resources and Further Reading Cowie, J.M.G. and Valeria Arrighi. Polymers: Chemistry and Physics of Modern Materials, 3rd ed. Boca Raton, LA: CRC Press, 2007.  Sperling, Leslie H. Introduction to Physical Polymer Science, 4th ed. Hoboken, NJ: John Wiley Sons, 2006.  Ã‚  Young, Robert J., and Peter A. Lovell. Introduction to Polymers, 3rd ed. Boca Raton, LA: CRC Press, Taylor Francis Group, 2011. Print.

The Stigma Of Drug Addiction - 1791 Words

The Stigma of Drug Addiction â€Å"Addiction is a choice not a disease†, is a common phrase that stigmatizes drug addiction in our everyday language. The lack of public knowledge about this social problem causes widespread stigmatization and discrimination of the ill. As a result, many individuals who seriously need professional help feel isolated and hopeless, making it harder for them to recover. Although, there are many efforts to reduce the stigma of addiction, false concepts among individuals still persist. Many individuals may describe drug addicts as â€Å"people who are morally weak and cannot control their impulses†, or simply just â€Å"people who cannot get their life together†. Such misconceptions suggesting that†¦show more content†¦Drug addiction can cause an intense craving for the drug. You may want to quit, but most people find they can t do it on their own. The definition provided above is accessible and easy to understand; however, it initiates false beliefs among individuals because it fails to acknowledge that drug addiction is a mental health problem. Moreover, when words such as, â€Å"dependence†, â€Å"control† and â€Å"craving† are used to define drug addiction, it leaves an impression to the reader that addicts are indeed â€Å"people who cannot control their impulses.† Consequently, when we fail to recognize that drug addiction is a mental health problem, our focus is diverted towards the physical aspect of drug addiction. This could cause the belief among individuals that drugs alone cause the addiction. It is essential to acknowledge that there are chemical hooks in drugs; however, individuals need to understand that drugs alone do not cause the addiction. We need to identify and distinguish the â€Å"root cause† of addiction and ask ourselves: what caused the individual to take the drug in the first place? In order to successfully decrease the cases of drug addictio n, society needs to remember that we cannot change the physiological effects of drugs, but we can prevent individuals from turning into them. In other words, the primary focus should be on the individual and not the drug. The Controversial Dr.

Health Care Reform And Access Of The American Political...

Problem Health care reform and access to insurance have been staples of the American political agenda ever since the end of World War II. From President Truman’s call for universal coverage in the late 1940’s to the creation of Medicaid and Medicare to the Affordable Care Act, both parties have debated how to lower the rate of uninsured Americans. After nearly 70 years of debate in Washington and beyond, the number of Americans with health insurance has certainly grown (Miller, 2014). However, the number of people in the United States without coverage is still unacceptably high and a problem that should be addressed with a great deal of urgency and care. Being without health insurance is a major problem in the United States, both on an†¦show more content†¦These are the people who could have made a real difference, whether on the local level or even changing the world. When the country loses so many great and potentially great people due to a preventable death, the entire society loses. With so many deaths and a heightened potential to die at any moment, lack of health insurance is clearly a problem for any individual American and the nation as a whole. The number of Americans without health insurance is still high enough that the negative consequences outlined above pose a significant threat to many people. As of January 2015, the percentage of uninsured Americans stood at 12.9% of the total population (Levy, 2015). Although this may seem like a low number, this statistic indicates that there are tens of millions of people in the U.S. who are susceptible to the risks of dying at the hands of something that could have been prevented with coverage. Thus, the uninsured rate is still high enough to warrant concern from policy makers and should serve as a call to action to work towards getting as many Americans as possible covered. As demonstrated above, lack of health insurance is a legitimate problem for any individual American, as well as society as a whole. This problem is greatly compounded by the large numbers of people who are not covered. Although much progress has been made in getting people insurance, the uninsured rate is still a problem and there is work to be done. Solution If someone does not have

Notions of Differences in Nervous Conditions by Tsitsi Dangarembga Free Essays

Identify the  three notions of differences  mentioned in the attached documents in  Nervous Conditions  and show how they relate to issues of identity. Three notions of differences : 1. The act of veiling 2. We will write a custom essay sample on Notions of Differences in Nervous Conditions by Tsitsi Dangarembga or any similar topic only for you Order Now The use of silence 3. The question of subjectivity 1)The act of veiling will result in loss of identity as the people choose to remain oppressed by the so called more superior people. These people chose to stay veiled by the more superior and fighting against because they somehow felt comfortable and is alright with the current situation. However, this is extremely injustice towards the people who takes the act of veiling to protect themselves. Eventually, the so-called more superior people will dominate the people and seize more power against them. Tambudzai, the main character of Nervous Conditions who realizes that she did not want to be oppressed, stood up to take off the mask of veiling to avoid being continuously oppressed by the more superior men in her life. Slowly, Tambu is said to lose her identity as an African as she no longer follows her original traditions and yet started to fantasize the West and follows the western culture. 2)The use of silence can be clearly seen in mostly the elder women in Nervous Conditions. Women in the story is constantly oppressed by the men however they did not choose to fight for their rights but remained silent and followed whatever the men says. This can lead to the loss of dignity of women and also human rights. Tradition says women should only learn how to be housewives and not receive education. Looking into this matter, women should all stand up and protest against their rights and that women too can serve the country well with proper education. Remaining silent is really not a good solution to problems as it will only lead to greater problems in the future. 3) The question of subjectivity consists of ideas and opinions of a person and the choice that would like to be made by the person. Everyone has their own thinking and behaviour and people are different in terms of that. Oppression is an act that takes away people’s thinking and in fact oppressing them with matters that they don’t like. Subjectivity is indeed a subjective matter where normally people cannot question about it. People should be given opportunities to have their own opinions and not having to blindly follow what other people says. At times, we might be at the right side and we do have to voice out if the opponent is actually wrong. There are distinct differences between the three notions but they actually work together to form a strong barrier that makes people fear of voicing out or speaking out. The women mentioned in Nervous Conditions often comprises the three notions that made them incomparable the men. They had to follow what the men say and silently doing their assigned duties without uttering a word. This is hard for the women as they slowly lose their identities as women and the chance of being at equal with the men. How to cite Notions of Differences in Nervous Conditions by Tsitsi Dangarembga, Papers

Organizational Behavior for Applicable Employee

Question: Describe about the Organizational Behavior for Applicable Employee. Answer: Introduction The organizational behavior has high impact on the organizational performance and the employee performance. There have been many aspects involved with organizational behavior, which influences managerial activities of the organization. The current essay focuses on a particular article based on the challenges faced by executives in New Zealand. While implementing the strategies of organizational behavior, the managers, executives have to deal with different internal as well as internal behavior. It is important to identify these challenges effectively and understand its influence on the organizations. Thus, the current report also emphasizes the relevance of the article and its outcome. The review of the article could help to identify the gaps based on which further analysis can be conducted. In addition, the article includes a survey of 265 New Zealand Chief executive and these executives represent almost 27% of nations biggest organizations (Hutchison Boxall, 2014). The article rev olves around the most critical challenges in the present business environment. It also discusses the execution of the management skills that are usually applicable in New Zealand Discussion The article provides an insight regarding the business environment in New Zealand. It demonstrates how the executives are representing their brands through multiple challenges and market barriers. The country does not have much of global reach and it is remote from the global market. The article provides a set of statistical information, which shows that many organizations have franchises and branches. However, only 44% of the employees work in the organizations, which has at least 100 employees. On the contrary, the percentage is increased for United State (64%) and UK (60.2%) (Hutchison Boxall, 2014). In addition, the authors conducted the survey, which exemplify that the country has effective business environment along with the advanced economy. Notwithstanding, most of the firms have foreign ownership. This may include the whole banking sector and the parts of retail industry. Identifying the relevant thesis statement to identify the strength and weakness of the article The article provides an understanding that due to less global reach and participation in the foreign market, the managers in New Zealand think that they have outgrown the country and they have now been seeking the opportunity for emigrating to a large economy. In such context, the managers transfer New Zealand branches of international organizations to other large foreign offices. Hence, it can be mentioned that due to the lack of development in the business environment and the absence of specified jobs that are existing in worlds largest economies, the executives of the brands find it difficult to recruit and retain people. On the contrary, it has also been identified that organizations in New Zealand gain some potential advantages, as they are less bureaucratic and provide optimal employment opportunities to the individuals (Khan, Grigor, Winger Win, 2013). The data of survey given in the article helps to learn that organizations in New Zealand have an empowering kind of managemen t style that is implemented in small organizations. The article shows the fact that due to the limited population in the country; the marketers lack the skilled people for the specialized job and employment. In addition, almost 650,000 people are living in Australia, where people find greater level of success opportunities in the labor market. The data revealed in the census helps to learn that almost 83% of men and 70% of women born in New Zealand are become the resident in Australia as they find more employment opportunities (Hutchison Boxall, 2014). The existing industries in New Zealand face the stiff challenges in retaining the educated workforce. This results to poor productivity growth in the country. However, the article mainly focuses on the barriers that are faced by the industries in New Zealand. Nevertheless, the article lacks the future trends of the business environment of the country. The survey results of given in the article are only based on the past performance instead of current and planned changes of the coming e ra. Thus, it can be mentioned that poor rating does not imply that a country could automatically perform poorly in the coming years. The country has advanced economies and optimal business opportunities. Therefore, it can be mentioned that scenario may change in the future. In such context, it is necessary for the brand executives to implement those opportunities quite effectively. Moreover, it can be added that in spited of such rating, the outcome of the survey imply some indications regarding the competitiveness of business environment, which is relative to those of other economically developed countries. In addition, the qualitative measures given in the article are widely based on the survey responses. This could suffer from weaknesses in sample size, the type of questions analyzed and the participation of the respondents. Likewise, the article also lacks the statistical information such as GDP growth, which could influence the business environment of the country. According to the secondary source of data, it is learnt that since 1996, the GDP growth of the country has increased by 30%, whereas the population increased by 9% (Agarwal et al. 2013). The percentage of real per capita GDP is however below 11% the average of OECD. Thus, the country is dependent on the foreign trade, with exports that contribute to 28% of the GDP. In addition, it can be mentioned that the executives find optimal business opportunities and solutions to the existing business problems. However, the article does not provide any discussion on the business solutions that marketers experience. While looking into the global awareness, it has been identified that New Zealand proves to be an effective place to set up business; the foreigners own particularly those (Hall Rusher, 2013). Moreover, there are opportunities for the business professionals offer different services contributing to the formulation of the business. In addition, the article does not provide the significant reasons due to which a large percentage of the people leaving the country and for the search of better job opportunities. The other sources of data reveal that many non-government organizations are more profitable than the public firms are. As the article covers 1000 organizations including private, non-private sectors, the authenticity of the data does not provide the insight about the approaches followed in the managerial activities as the sample size is too large. In addition, the article does not focus on the annual overview of the organizations that would provide the understanding of the profits gained by the organization running the business operations in New Zealand. Stating personal opinions on thesis statement The article provides the survey responses that show that dynamic scenario and or frequent changes in the economic environment in New Zealand is one of the major challenge that discourage the marketers to implement the available business environment. This often proves to be evident that changes in the economic environment create several challenges. For example, as the economic environment changes, the needs and demands of people also change. Thus, it becomes difficult for the organizations or the marketers to set the business objectives. Based on the business objectives, managerial skills are determined. Nevertheless, if the objectives are not clearly established due to the changeable environment, the required skills are not selected (Aggarwal Urata, 2013). Therefore, the organizations find it challenging to recruit and retain the skills people for the specified job position. The article also provides a significant reason behind the increasing percentage of emigration. Due to the lack of employment opportunities, a large percentage of the population shift to other countries leaving the employment opportunities in public sector. It is observed that non-profit organizations have to face the barriers in attracting and retaining the people. These non-profit organizations are not able to compete for skills paying for higher wages and other difficulties. One such difficulty is due to the financial constraints, which come from the changeable economic climate, the firms could not reward employees for their excellence (Laegreid Christensen, 2013). This means the skilled people do not receive the necessary opportunities that they deserve. On the other side, the qualitative data reveal that CRS activities of the organization are another significant issue if not a big challenge. Among different market barriers, most of the large organizations in New Zealand try to meet communitys needs and demands along with meeting the organizational goals. Particularly, the non-profit organizations find it challenging in meeting the growing demands of the community. It is evident that community needs have grown due to an aging population as well as increasing poverty. These increase of needs intensify the requirement for their services. Therefore, it is not possible for non-profit organizations to perform the CRS activities. Conclusion On the completion of the report, it can be mentioned that article provides a deep understanding about the potential challenges that are usually faced by the executives in New Zealand. However, the article does not appropriately specify the exact barriers for the marketers. The article provides multiple aspects in the form of market barriers. Notwithstanding, the aspects are not properly elaborated. Therefore, it becomes difficult to understand real factors affecting the business environment. The article says a large percentage of the population leaving the country for better employment opportunities. On the contrary, many foreign companies are accessing the New Zealand market for utilizing the available opportunities. However, the employment opportunities still lack. Reference list: Agarwal, R., Green, R., Brown, P. J., Tan, H., Randhawa, K. (2013). 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